Q1+2, 94% of the 37 people who answered our survey were between the ages of 16-24. By this being the highest percentage of the age group we know the answers for the rest of the questions are what a young group of people thing, so we know that our research has been answered by a younger audience of people who are interested in music. This helps us as we are wanting to have a target audience in this age group. So reading the rest of the research we know what this age group would like to see in music videos. For question 2 we saw that 70% of the people answering our survey was actually female so it's what this gender group likes in music videos.
Q3+4. Indie and Pop genre got the highest votes for this question which was 'What genre do you enjoy'. By Indie having one of the highest votes is a beneficial result as the band we will be making a music video of is of this Genre, Indie. Also, the specific song we have picked also has the rhythm of a Pop song. People also have us great feedback to of why the liked that genre such as how the bands are good life, and that the songs are catchy. Which is great as we have picked a good song by a band that are great live so we will include live performance.
Q5+6, 89% answered that they would watch most music videos on YouTube, which is the most accessible app there is as you can access it on your mobile phones and listen and watch is as if it is on your iPod. So we know after finishing our music video we will be able to share it online on YouTube. For question 6 there was a balanced feedback from our audience ranging around the 20%s of what people enjoy seeing in music videos, people enjoy all of the choices we set out, however narrative and fictional stories was still the highest vote, which narrative one of the highest is actually what we will be doing in our music video, so this question was good as we know our specific audience enjoy it.
Q7+8, 43% answered that they get attracted to the album when there are pictures of the band, unfortunately we are wanting to use other photography of landscapes or other subjects as our album, or if we get pictures from the live performance we will be going to of Bastille, people also answered they enjoy the colors which we will be able to do for our audience. People said that the colors they enjoy on the digipak are bright, we are wanting to use dark colors that are over saturated to get good dark reds etc.
Q9+10, we got some good feedback of what peoples favorite music videos were, varying in genre between Indie and Pop which was the most popular genre, but a lot of the music videos picked were ones we have researched, such as Bastille and Two Door Cinema Club, a total of 4 people said a bastille video that we will be styling our music video like, People also answered that they liked it when there is a similar theme between the music video and the digipak, such as similar colors and photography, which we have definitely planned to do for our music video and digipak.
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