The main image shows the lead singer Dan running away along the road, the image has a rebellious feel to it matching the song title 'bad blood'. The lighting in the image is car lights focusing on him running. This image has a cinematic feel to it, the way the lighting is shows a dark mood towards it which reflects the mood of the music on the album. As it is Indie/Rock genre band the unique and different photo reflects this genre. The image has been manipulated, as it has a vignette effect, almost sepia because of the colours.
The lighting and colours are very subtle and surreal, as the image has been manipulated and edited. The colour of the image is almost just the lighting, as if what you would see out of the car window on a road at night time, how it would be pitch black around the roads. it is very shadowy and dark. As the image has been manipulated it seems it has a sepia effect, giving a brownly/red colour.
The text around the cover has a cinematic element to it. Because of the way it says 'Presents Bastille' and then the single name 'Bad Blood' as if it is a film being presented, then the way the text is layed out at the bottom showing the Record labels etc like the credits at bottom of a DVD cover of a film.
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