Thursday, 17 October 2013

Bastille - Of The Night

The official music video for ‘Of the night’ – Bastille, shows a very dark narrative which tackles a taboo subject of people giving up and committing suicide and just other deaths, which the detective shown has to witness and see. The video starts with a long tracking shot through a tunnel in a road which leads the viewers into the journey of the detective of what he is about to see, as after the title shown ‘Bastille of the night’ it then shows a mid-shot of the detective in his car driving to the scene, which is where we see we are on a journey with this person, because as soon as the car turns in and you see the flashing beacons and crime scene tape I noticed straight away this would be a dark music video with quite a strong narrative about death. I feel the meaning of this video is about giving up on life, as a lot of the dead bodies shown are linked to suicide, however a lot are murder but the majority seemed to be suicide, such as the ones with the pills next to the bed, the one with the knife in the hand and also the detective at the end. The main idea of why people do commit suicide is because they have given up on life and they can’t deal with the pain anymore, which links to the lyrics in the song ‘I can ease you of your pain’ – is this suggesting that death can ease the pain of people suffering from depression. At the end of the music video it shows the detective has a knife in his hand and has killed himself, is this again easing his pain of all of the horrific crime scenes he has had to witness in his life and he cant deal with it anymore, the beginning leads us in to his journey of what he has to see and then the end of the music video shows the end of his life, which is really dark. ‘There’ll be nothing left for me to yearn’ which is a sign of the main person the detective slowly going in to depression saying there’s nothing left for him to do as there have been so many deaths he has witnessed.  This music video is similar to other Bastille videos as they usually have a strong narrative which is linked to death, such as Pompeii which is about a historic event which took the lives of many people. 
‘Of the night’ shows the supernatural, as it shows the dead bodies miming to the music when they are dead, which is very surreal and gives quite a depressing feel to the music video. Usually in Bastilles music videos Dan the main singer is the main person through out it, but in this he is shown briefly for 2 seconds. This is because the band are possibly trying to achieve a more cinematic feel to the video. The editing in this video is really fast paced, it gets quicker towards the end which matches the story and how the Detective is ready to go. This fast paced editing matches the rhythm of the music.







Thursday, 10 October 2013

Music Video Survey Research Results





Q1+2, 94% of the 37 people who answered our survey were between the ages of 16-24. By this being the highest percentage of the age group we know the answers for the rest of the questions are what a young group of people thing, so we know that our research has been answered by a younger audience of people who are interested in music. This helps us as we are wanting to have a target audience in this age group. So reading the rest of the research we know what this age group would like to see in music videos. For question 2 we saw that 70% of the people answering our survey was actually female so it's what this gender group likes in music videos. 
Q3+4. Indie and Pop genre got the highest votes for this question which was 'What genre do you enjoy'. By Indie having one of the highest votes is a beneficial result as the band we will be making a music video of is of this Genre, Indie. Also, the specific song we have picked also has the rhythm of a Pop song. People also have us great feedback to of why the liked that genre such as how the bands are good life, and that the songs are catchy. Which is great as we have picked a good song by a band that are great live so we will include live performance.
Q5+6, 89% answered that they would watch most music videos on YouTube, which is the most accessible app there is as you can access it on your mobile phones and listen and watch is as if it is on your iPod. So we know after finishing our music video we will be able to share it online on YouTube. For question 6 there was a balanced feedback from our audience ranging around the 20%s of what people enjoy seeing in music videos, people enjoy all of the choices we set out, however narrative and fictional stories was still the highest vote, which narrative one of the highest is actually what we will be doing in our music video, so this question was good as we know our specific audience enjoy it.
Q7+8, 43% answered that they get attracted to the album when there are pictures of the band, unfortunately we are wanting to use other photography of landscapes or other subjects as our album, or if we get pictures from the live performance we will be going to of Bastille, people also answered they enjoy the colors which we will be able to do for our audience. People said that the colors they enjoy on the digipak are bright, we are wanting to use dark colors that are over saturated to get good dark reds etc.
Q9+10, we got some good feedback of what peoples favorite music videos were, varying in genre between Indie and Pop which was the most popular genre, but a lot of the music videos picked were ones we have researched, such as Bastille and Two Door Cinema Club, a total of 4 people said a bastille video that we will be styling our music video like, People also answered that they liked it when there is a similar theme between the music video and the digipak, such as similar colors and photography, which we have definitely planned to do for our music video and digipak. 





http://www.youtube.com/watch?v=IzcvPagUZjc&feature=youtu.be

Friday, 4 October 2013

Bastille Digipak


The main image shows the lead singer Dan running away along the road, the image has a rebellious feel to it matching the song title 'bad blood'. The lighting in the image is car lights focusing on him running. This image has a cinematic feel to it, the way the lighting is shows a dark mood towards it which reflects the mood of the music on the album. As it is Indie/Rock genre band the unique and different photo reflects this genre. The image has been manipulated, as it has a vignette effect, almost sepia because of the colours.
The lighting and colours are very subtle and surreal, as the image has been manipulated and edited. The colour of the image is almost just the lighting, as if what you would see out of the car window on a road at night time, how it would be pitch black around the roads. it is very shadowy and dark. As the image has been manipulated it seems it has a sepia effect, giving a brownly/red colour.
The text around the cover has a cinematic element to it. Because of the way it says 'Presents Bastille' and then the single name 'Bad Blood' as if it is a film being presented, then the way the text is layed out at the bottom showing the Record labels etc like the credits at bottom of a DVD cover of a film.

Ideas


Bastille - Of the Night

scrolling banner with band name
vignetter old camera style
titles on chorus's
handheld camera
celebrations rhythm of their life
historic even celebrations their music
quick editing
flashing lights
rapid editing towards end showing the rhytm getting quicker ' of my life ' its quick , to show their life is fun and exciting
unique indie video doesn't have usual conventions
strong video effects
leading lines used with camera up stairs and spiral shots
video gets quicker as it goes on, especially to end with each beat it changes shots

TDCC Digipak Analysis