For our Magazine Poster Advertisement, we used a still from our official music video, the image which we chose carefully was the still of him walking through the graveyard, we felt it was a strong image which matches the conventions of indie music and also Bastille's Music. In our opinion this image sticks with the conventions of Bastille as Bastilles Posters, Digipaks, Videos and just the music is really dark and has a surreal edge to it which we wanted to achieve. The font we chose on dafont.com is very similar with Indie Font and also Bastille's use of font, the font was called 'market deco' by using a similar font it demonstrates that we were wanting to use similar conventions. However, we decided to use a bright font, which some Indie bands we have researched into such as Arcade Fire, Bastille and One Republic have chose to use plain colours, but as we have already used dark colours on our digipak and posters imagery we wanted the font to stand out against these colours, so this slightly played against the genre.
